Home / Finance / Jimmy Choo co-founder is going in new direction with latest shoe line

Jimmy Choo co-founder is going in new direction with latest shoe line

She recalls the sample she made of an electric-blue nappa boot. “That’s a wild color, right. So you’re not really sure who will be buying it. So I took a picture of it and put it on Instagram and we said, ‘Who likes it?” We had 500 requests, so I put it in production.”

Mellon says her new business model also gives her an edge over her competitors. “I still work with the Italian factories, so I still pay the same price as all my competitors. The quality is incredible, but I don’t mark my shoes up six times anymore, because I don’t have to have wholesale margin in there. So my shoes are 50 percent less than what I used to charge.”

Although Tamara Mellon is now attracting the attention of celebs, including Meghan Markle — at a garden party in honor of Prince Charles’ 70th birthday at Buckingham Palace, Meghan Markle wore the Tamara Mellon Siren pump — the British designer was not without her struggles. In 2013 Mellon launched her new, Los Angeles-based line, which sold through high-end retailers like Neiman Marcus. But just two years later she filed for bankruptcy.


Source link

About admin

World Media News delivers breaking news, headlines and top stories from business, politics, entertainment and more in the US and worldwide

Check Also

Payton Summons’ family makes last-minute plea to keep daughter on ventilator

Lawyers for Payton’s family filed a new request on Monday to extend a temporary restraining …

Leave a Reply

Translate »